Client: The Cupcake Boutique Café LLP
DITTEL | ARCHITEKTEN were asked to develop the corporate shop design for The Cupcake Boutique. While entering the café, a key element of the store design concept becomes immediately visible. A large glass cabinet in the middle of the room showcases the café’s principal product – a wide range of cupcakes. This also forms the division between the customer area and the kitchen. After baking, the cupcakes are placed in the cabinet from the kitchen side so that they can whet the appetites of customers. The adjacent sales counter also displays other available products. Its understated white design forms a further key element of the store concept.
The customer seating is aligned with the shop windows and is surrounded by a continuous frame which emphasises its occupancy. The seating itself is arranged symmetrically inside the frame. There is also a long counter with bar stools for customers staying for a shorter period of time.
The colour scheme of the café is based on the corporate identity colours developed for the brand, which are used here for the purposes of accentuation. The design of the lampshades is evocative of the fairy cakes’ baking cases.