Client: Breuninger GmbH & Co
The central element of the Breuninger stand was the stepped pyramid on which models presented the latest collection. A wall on the top level of the pyramid with integrated flat screens on both sides showed the Breuninger image film.
To achieve a good effect from a distance, a white frame featuring the Breuninger logo was suspended above the whole area. The entire stand was designed in the company’s CI colours: luxurious white broken up slightly with red highlights. All the corners of the stand were rounded to achieve a dynamic that was strengthened by the stripes running along the stand walls.