7places supported DIA – Dittel Architekten after a won competition with the digital realization of the new citizen’s advice center in Frankfurt. The showroom has become a central contact point for citizens and visitors with the help of an innovative concept.
The concept stages the city of Frankfurt with its diverse offering and makes it perceptible in a multidimensional way. Like this, also younger target groups and newcomers in the city are addressed. The design as a showroom invites for discovery and interaction. The interplay between material, form, and color, combined with digital technologies, creates a unique customer journey. The character of experience and the high degree of interaction make information easily accessible and are internalized by the visitor.
The showroom becomes a unique and three-dimensional holistic picture via the brochure bags at the wall, still never loses its clear informational overview.
The resulting dynamics as well as an optimum usage of space are supported by high-resolution 4K digital screens. These act as info points that make relevant information around the city of Frankfurt accessible in an individual and intuitive way. Doing this, the guest compiles content according to his personal needs and can experience the city virtually in the form of 360° tours. The specific use of digital technology is a guarantee of attention and a channel of information, also after the opening hours of the location.
Apart from the digital address, personal contact with the city experts is not neglected. The counter from wood and reflecting steel enables a barrier-free exchange; the integrated seating area invites for a short dwell in a welcoming atmosphere.
All in all, the Bürgerberatung Frankfurt has become an innovative platform that encourages information, exchange and interaction. This is enabled by the innovative design concept with a digital overlay.