The Schaufenster Karlsruhe is an innovative touristinformation that transforms the value add of digital technology into a coherent, intuitive customer journey. The aim is to achieve a special customer- and visitor experience and to create a milestone of innovative tourist information.
The tourist information center in the Kaiserkarree right at the market place is a meeting point for different target groups of the city. Apart from the Karlsruhe Tourismus GmbH, the energy provider Stadtwerke Karslruhe are represented with their customer service center where clients get consulting around energy topics. In total, a central, digitally supported market place is created for a multidimensional presentation at a strategic location in town.
The visitor navigates intuitively in the open room design. Visual axis in different colors offer orientation. This way, the various activity areas in the space are created. A high recognition value is generated by CI-colors of both main actors. While tourism is represented in yellow and green, the Stadtwerke and their energy sector are reflected in different blue tones. Through the coloring and consequently the zoning, the different stakeholders are transparently presented and holistically integrated into the room design.
Apart from a high standard of design, a special quality of stay is the focus of the concept. Spacious seating- and lounge areas, as well as a coffee machine and food display, are actively inviting for a longer dwell. Additionally, a pop-up area offers the opportunity for introducing changing partners in a dynamic presentation surface.