Bring customers back to the sales floor
Compete for enthusiastic customers and present yourself in an innovative point of sale. The salesroom is essential to your success as a retailer because it sets the stage for your product. The point of sale is where you convince your customers; here the purchase is initiated, accompanied and concluded. As shops and stores, you are experiencing a tangible turning point. Online commerce is moving your brand presence and customer interaction into the digital world. In order to bring enthusiastic people to you, new, innovative concepts are needed at the point of sale. At 7places, we help you bring customers into your physical retail space with an innovative space concept.
Cross-channel concepts and innovative store design have already boosted retail sales by up to 20%.
The company Bearing Point and the IIHD at the University of Worms 2021 were able to prove this with the results of a pilot project in Wuppertal. Since 2013, sales in the city center had increased by a fifth. This shows: A new mix of offerings is needed in city centers. People are definitely interested in contact and communication, but there is often a lack of identity-forming concepts for downtown areas. Here, there is an opportunity to become an innovative and attractive leisure activity for people visiting the city centers. New retail concepts therefore aim to create a fascinating and interactive retail experience.
We take a new and innovative approach to designing your retail space – with creativity, technological expertise and a new kind of customer journey in mind. Our touchpoints are made up of numerous building blocks: good design, emotional content, innovative technology, flexibility, special service and inspiring experiences. It is precisely these aspects that make up the successful point of sale of the future and bring your customers into the store.
We rely on these building blocks for the conception and implementation of your point of sale. We will first learn about your strategy and the drivers of your success. We answer in a comprehensive concept how your salesroom should look like in the future to ensure your success. We then ensure qualitative implementation – structurally, operationally, technologically and also emotionally.