Experience world Thüringen – Networking a state for BUGA 2021

In the building of the former defensive barrack on the Petersberg in Erfurt, 7places creates, on the occasion of the national garden show 2021, an innovative and emotionalizing presentation about Thüringen. With its prominent location right in the core of the national garden show, the space serves as a starting point for the explorers of Thüringen – no matter if locals or tourists, individual visitors or visitor groups.

In the center of the assignment is the creation of a hotspot that makes the facets of Thüringen to be experienced and builds an interconnection to the various external sites and UNESCO world heritages of the federal state. Additionally, the exhibition is supposed to contribute one decisive factor of attraction and serves as a visitor magnet for the national garden show 2021 Erfurt.

The 3 consecutive rooms and the entrance area were structured and 3 core topics that represent Thüringen were assigned to them: Nature, Local Color, and Cultural History. For each topic, independent narratives and specific color- and material worlds were developed. This way, after a clear and open entrance gesture, the visitor, in the course of his exploration, dives into 3 different experience worlds.

With the help of digital and analogue companions and elaborate exhibits, a well-balanced relation between information transfer and emotionalization occurs. Within the concept, 7places is responsible for the digital and analogue content of the exhibition and the integration of multimedia technology.

In an interdisciplinary, public competition, 7places and DIA-Dittel Architekten succeeded against the competitors. Especially the authenticity and detail of the concept as well as the target-group-oriented handling of innovative elements was decisive for the jury’s decision.

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